We draw inspiration from the ancient skincare secrets of ethnic minorities in Yunnan, China

Created a "naturalism sustainable skin care brand" with national characteristics and rich plateau herbs essence

Ms. Zhang, our founder, learned herbal knowledge from her grandmother, a folk herbalist, from childhood. She picked up ancient techniques of extracting botanicals and making essential oil soaps by observing and practicing. This family wisdom forms the deepest foundation of the brand.

To help her partner Mr. Ren who struggled with troubled acne-prone skin, Ms. Zhang drew on her family’s herbal knowledge. She selected fresh seasonal Yunnan flowers, ground and blended them by hand, and crafted the first heartfelt floral soap. This tender wish to ease his skin troubles marked the warm beginning of Lindie.

Mr. Ren noticed visible improvement on his skin after use. This wonderful soothing experience inspired Ms. Zhang to share this Oriental herbal wisdom with more people. Thus, Lindie was founded. The name carries our wish: every user can enjoy transformation, for both skin and life, just like a butterfly emerging from its cocoon.

Rooted in inherited ancient herbal wisdom, born from sincere affection, and driven by the mission to help more people blossom, Lindie keeps sharing warm Oriental aesthetics.

Inspired by the daily life of Yunnan ethnic communities.

01

Naxi peop le use pr ickly fru it oi l to app ly to their cheeks

02

Han i peop le wi ll seal camell ia essent ial oi l in pottery jars

03

The Brown peop le know how to wash the ir ha ir w ith Sophora flavescens water and app ly coffee peels to their faces

We draw insp iration from the ancient skincare secrets of ethn ic minor it ies in Yunnan, China

Created a "natural ism sustainab le skin care brand" with nat ional character ist ics and rich plateau herbs essence

All of th is is not a folk remedy, but a way of l ife, a wisdom that lasts for thousands of years

Brand Culture

We inherit the wisdom of oriental herbalism and extract the pure power of natural botanicals. Respecting the skin’s inherent rhythm, we awaken its self-repairing ability and help it achieve inner and outer transformation, just like a butterfly emerging from its cocoon.

We blend the wild charm of Yunnan’s high mountains and dense forests with the minimalist blank-leaving aesthetic of modern East Asia. Integrating natural textures and human warmth into product design, we create an accessible, elegant Oriental lifestyle.

We source premium raw materials worldwide and back our formulas with scientific research. We deliver safe, gentle, effective and pleasant skincare experiences for every user.

We believe traditional Oriental medicine holds ancient wisdom for the harmony between skin and nature. 

All Lindie’s research and development are rooted in modern interpretation and scientific verification of herbal classics,

 reviving time-honored wisdom for today.

We carefully select pure botanical ingredients and adopt gentle extraction processes. Harmful additives are excluded to preserve the natural actives and vitality from plants as much as possible. 

We deliver original, gentle care for the skin and help restore its natural condition.

We look beyond superficial concerns and focus on inner skin health and balance. 

With consistent conditioning and repair, we help skin transform from fragile to resilient, dull to radiant — just like a butterfly breaking free from its cocoon, revealing one-of-a-kind renewed beauty.

Drawing from traditional wisdom, concentrating natural energy, and reviving skin’s true essence — this is the original aspiration and aesthetic core that Lindie always upholds.

Core Values

We select natural, premium botanical ingredients from Yunnan. We control purity from the source and avoid unnecessary chemical additives. We cater to skin’s genuine needs, so every drop of essence comes as a gentle gift and protection from nature.

We honor traditional handcraft techniques, devoting care and dedication to every step of extraction and formula development. Whether slow curing with cold-process methods or repeated refinement of ingredient ratios, we strive for excellent product quality.

We focus on more than superficial skin improvement. We aim to deliver relaxing sensory experiences. Every skincare ritual becomes a calming journey to ease stress and bring peace to the mind and body.

We hold reverence for nature and the environment. We commit to responsibly sourcing raw materials and adopting recyclable packaging across our product range. We pursue long-term harmony between business growth and ecological balance.

Blossoms form a grove, a butterfly takes flight.

SLOGAN

Grow with Oriental floral fragrance, toward the world.